Make More Money
Money is the measure of the value that you deliver to other people's lives.
For a company, the equivalent measures are profit and and cash flow. If you're not making enough money, or if your company is not producing enough profit or generating sufficient cash, then it's possible that you and your company are not delivering sufficient financial value.
Think about it for a minute. What is it that the most consistently profitable and successful companies have in common? The answer is they give massive financial value which means that existing customers come back to buy from them again and again.
New customers are regularly attracted as these companies provide the goods and services that people want. Think Apple and the Apple Mac, the iPod and iTunes, the iPhone and most recently the iPad.
The only way to keep customers long term is to consistently deliver massive value. But if you or your company are not making the money you feel you deserve, it doesn't mean necessarily that you, or the product or service you provide is not of significant financial value. It may just mean that you're not leveraging this value to the widest audience. In other words, you're not getting your message out.
If potential customers either don't know of you, or don't understand fully what you do and how you can help them achieve their goals, be these personal satisfaction or financial success, then you will not be making the money or profit that you should be. Put another way, you will get everything in life that you want, if you help enough people to get what they want.
So think about what you or your company are doing now. Be honest with yourself. Are you being the best you can be in terms of what you give your customers? If not, what more could you do? What are the most successful companies doing that you're not?
If you have a bunch of satisfied customers who love what you do, but you're still not making money, then the chances are you are not spreading your message widely enough. There are more customers out there who want what you've got, but they don't know you exist.
Alternatively, have you undervalued your product or service and set your prices too low? Are you charging a "me too" price for something that is greatly superior to anything offered by your competitors?
So go on then. Measure up and make more money!
Trevor Wilson
+44 (0)7989 973710
Posted: February 15, 2010, 8:54 pm.
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